3 minute read

What does it mean to be a purpose-led organisation?

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Brett Redman
02 October 2019

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Last week, I hosted town halls at our Torrens Island Power Station, and Eastwood office and call centre, in South Australia.

Held twice a year, at our sites across Australia, our town halls are an open forum for our Executive Team and our people to reflect on our past financial year – and the opportunities and challenges it has brought – as well what we’re facing in the year ahead.

Almost half of AGL’s workforce is based at our generation sites, mostly in regional communities, and I always enjoy going out to site to hear their feedback, take questions, and connect with our broad and diverse workforce.

Reflecting on where we’ve been and where we’re headed, we are operating in a rapidly changing industry, fuelled by new technologies, consumer behaviours, and energy generation.

We can’t chase this change. We need to lead it. But, through it all, how can we ensure that we – our people, our teams, and our business as a whole – are pointed in the same direction? A clear and unifying purpose is the answer.

Earlier this year, we launched AGL’s new purpose and values. Together, they help shape our organisational culture and guide what we do and how we do it, including the decisions we make. It’s important that our people are a part of this journey, so they take personal ownership of our purpose.

That’s why we launched our purpose with an ideas challenge to bring our purpose to life for our customers, employees, and communities. An incredible 1,311 people registered to the challenge, 236 ideas were submitted, and more than 2,200 votes were cast. This shows our people are taking ownership of our purpose and using it to help drive the decisions they make every day.

Progress for life


We’ve defined our purpose as progress for life, and it focuses on how progress – technological as well as human – enhances lives, for our people, customers, communities, and planet.

We are committed to progress for life.

For us, this means taking a leadership role for our customers and communities and embracing innovation to achieve this. We want to shape tomorrow and improve the lives of our customers and communities, and to do this, we need to think differently and explore new possibilities.

We’ve constantly evolved over 180 years and we’re bringing all that know-how to transform how Australians produce, share and consume energy. We’re investing in new ideas, partnerships and infrastructure – renewing and expanding our portfolio of sources and products to make them more sustainable, reliable, affordable and useful.

Ultimately though, our purpose comes back to how we can best serve the customer – how we can meet their needs and exceed their expectations. We will always be working to improve how we do this by investing in our customer experience and continuously listening to our customers and adapting to their needs.